5 big proofreading mistakes

Whether you're writing for publication or business--or both--don't send out your first draft. Even the most seasoned writers make mistakes. I've found them on my own blog posts--and hit myself in the forehead for them. Many errors can be eliminated by careful proofreading. Here are some things to do to begin the correction process.

• Read headlines and subheads. You'll be surprised at how many mistakes you might find there. I once sent out an $11K print job with a headline that had the word "Suprise" in it--in bright teal type. Of course, I meant "Surprise."
• Watch for word substitutions. For example, look out for their if you mean they're, then if you mean than, or who's if you mean whose.
• Root out wrong word choices, such as laying for lying, insure for ensure, or compliment for complement. All of these are commonly misused.
• Check your punctuation, particularly apostrophes and plurals. It's men's room, not mens' room. It's children's clothing, not childrens'. Be careful when it comes to the word it's. It's means it is or it has (It's my party, or It's been a long time ...); its means belonging to it (Its special features include ...). There is no such word as its'. Don't even think about it.
• Use your dictionary to make sure your spelling is correct. Just today, I received an e-mail with a great example of this simple rule. A restaurant posted a sign saying it was closed because the kitchen was out of meet. Oh, come on.

To get it right, you have to proofread several times. Different proofreaders have different styles, but some read once for headlines, subheads, and pull quotes only; once for street addresses, phone numbers, e-mail and web addresses, and other factual data; once more for numbers, figures, and page numbers; again for missing or repeated words or letters, and spacing errors; again for spelling; and finally for sense. Although that may seem like far too much work, proofreading goes quickly when you read for one thing at a time rather than trying to catch every kind of error during a more global look-see.

Paying attention will make your writing more polished and professional.

The reign in Spain

There's an interesting car commercial running now. It states that "Joan of Arc reigned only five years." Really? I was unaware she ever reigned. As a matter of fact, Joan's fondest desire was to put someone else on the throne. There's no doubt that Joan had a significant influence on the course of history, but she wasn't a sovereign, and she didn't reign.

Recently, I saw a similar use of this verb in the context of a college president's "reign" over the campus. I know academic regalia is cool, but it generally doesn't confer royal power. That's why college presidents are installed during an inauguration rather than a coronation.

English is a language of subtleties, and, to me, "reign" as a verb has the connotation of kingly (or queenly) rule. As an adjective, though, "reigning" often has the opposite connotation, meaning commonplace or popular, as in the "reigning" opinion or fashion of a particular time.

One more thing to remember is the spelling of reign v. rein. A "rein" is part of a bridle, used to hold a horse in check. However, I can't tell you how many times in the past few weeks I've seen the phrase "to reign him/her/it in." The right word in that context is "rein" because it means to exercise control over something or someone.

And don't forget to take your umbrella when it reigns.

Sometimes You Just Have to Laugh

It's giggle day around the office. I just read a wonderful description of a piece of real estate that's recently been offered for sale. The house features a private garden with a paver patio and a "coy pond." Well, that's refreshing. So many ponds these days are overbearing and pushy. Koi perhaps? As in carp?

Here's another amusing example of a proofreader's being asleep at the switch. According to an article in The Washington Post, the cholesterol drug Vytorin "didn't help slow the build-up of ... plaque in a long-awaited study." I didn't know the study was plagued by plaque. I think Vytorin is supposed to clean plaque out of arteries. A spokesman for the company says, "more favorable results" would have been preferable. Yeah.