Monday, December 29, 2008

Have to love closed captioning

Last night, as I was I was "reading" my TV to keep from wakening other members of the household, I saw an interesting ad caption. The product advertised was Nyquil. Three rather doltish characters were discussing another person's symptoms, which the caption indicated might be a result of his having "hoof in mouth disease."

This is a public announcement to the makers of Nyquil. If you're going to caption your ads, which you should, you also should make sure the captions are correct. There is no such disease as "hoof in mouth," unless a cloven-hooved animal has made a significant oral faux pas. Although humans may certainly have "foot in mouth" disease, animals have hoof and mouth disease.

And, by the way, hand-foot-and-mouth disease, which is common in children and not serious, is not related to hoof and mouth disease, which occurs in animals and can be fatal.

So, Nyquil folks, take your feet out of your mouths and fix the caption.

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