- Make your life easier
- Save you time or money
- Improve your relationships
- Make you more attractive
- Solve your problem
Well, I don't care what it was designed to do. Does it actually do it? If so, say so. "Our product..."
- Cuts your cooking time in half
- Reduces wrinkles 95 percent in three nanoseconds
- Makes it easy for you to pay yourself first
If something is only designed to do something, it sounds as if it might fail. And if it does, that's somehow the customer's fault. "Well, it was designed to work. You must have done something wrong."
"Designed to" gives you some wiggle room, to be sure, but it also plants doubt in the customer's mind. Be bold. If your product works, stop waffling and stake your claim.