Showing posts with label usage.. Show all posts
Showing posts with label usage.. Show all posts

Wednesday, January 30, 2008

It's not always hot

It's time to gang up on an overused word: hot. Cars are hot. Women, too. Men as well. Clothes. Shoes. On and on. The first billion times advertisers used the word, it might be been fun, amusing, sexy, trendy--or perhaps even hot. But now hot has become tepid, lukewarm, and irritating. If you're over 21, it's a word you might want to think about retiring--or at least mothballing until it comes around again in another 25 years.

Cool lasts forever. Hot doesn't.