Wednesday, January 30, 2008

It's not always hot

It's time to gang up on an overused word: hot. Cars are hot. Women, too. Men as well. Clothes. Shoes. On and on. The first billion times advertisers used the word, it might be been fun, amusing, sexy, trendy--or perhaps even hot. But now hot has become tepid, lukewarm, and irritating. If you're over 21, it's a word you might want to think about retiring--or at least mothballing until it comes around again in another 25 years.

Cool lasts forever. Hot doesn't.